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Stored Value Program
for Consumers

The Datazoid SVC Consumer Program is made upof a number of card products that are sold directly to consumers using our own marketing channels. This program is also offered to our Resellers, and is provided as part of our Program for Banks and other Financial Institutions.

The program is built from these card products:

Consumer Card
Consumer Card for the Unbanked
Consumer Card for Government Beneficiaries
Secondary Card
Teen Card
Student Card
Money Transfer Card
Gift Card
Travel Card

Our SVC Consumer Program targets the unbanked — those with little or no access to the services of a bank — who are employed by companies that do not offer direct deposit and/or a payroll card. The program is also marketed to government beneficiaries without a bank account, and who currently receive paper checks, but would prefer to have those funds direct deposited.

Datazoid Card Products for Consumers

Consumer Card — Our Consumer Card provides a cost-effective alternative to carrying cash, and eliminates any possibility of creating the kind of excessive credit card debt that has plagued almost 50% of credit card holders and contributed to the recent rise in personal bankruptcies.

Sold online or via Retailers, this card bears the brand mark(s) of one of the major name-brand card associations. The card can be used at the millions of merchant locations worldwide that accept the brand, including most merchants on the Web. Cardholders can also make secure PIN-based Point Of Sale purchases and receive cash back at participating retailers, or get cash at authorized ATM machines. Funds can be loaded onto the Consumer Card at Retail cash loading stations, via electronic funds transfers from demand deposit accounts and through the direct deposit of their net wages and/or government funds.

We market this card as our Datazoid Digital Money card with the slogan “Cash in your wallet”. And this card can be co-branded with the name of any entity and we can either change or delete the slogan. Or the card can have its own unique design, as does the EffectiCard shown above.

The Datazoid Consumer Card comes with all of the features and functionality described on our Datazoid Digital Money Card page.

Consumer Card for the Unbanked — This is a version of our Consumer Card for which the marketing/sales focus is on the 20 percent of the U.S. population who are unbanked. More than 50 Million people here in the United States make-up the “unbanked” or “underbanked” — those who have little or no access to bank services. No one can be denied one of our Consumer Cards for the Unbanked because of their financial history. And while cardholders pay small fees for the issuance and maintenance of the card and each time the card is used, the total of the monthly fees is in many cases less than those for a bank checking account.

The unbanked are one of Datazoid’s niche markets. Providing effective financial solutions for the unbanked and/or underbanked, we are sometimes referred to as a ”Social Entrepreneurship Endeavor.” Our goal is to allow our unbanked and underbanked cardholders to enjoy the same financial services as those who have bank accounts, including a full bill payment system and overdraft protection (ODP). Our ODP program is designed to offer an alternative source of emergency funds for our unbanked cardholders in lieu of cash lenders and other sources of payday loans, which often engage in predatory loan practices and related fees.

For this card, we use the marketing message, “Your pathway to financial freedom.” More than just a slogan, this message appears below the Datazoid Digital Money graphic on our Consumer Spend Card (a sample of that card was shown above) to assure the unbanked cardholder that this card will provide them with financial services similar to those the “banked” experience. Paying bills and making purchases via the Web are possible with their Datazoid Digital Money Card... even if they cannot obtain a credit card or bank account.

Consumer Card for Government Beneficiaries — This card is so named because the target market are those who currently receive a government check, do not have a bank account, and would like to have their funds direct-deposited. The card has the same features and functionality as our Consumer Card, and is marketed under the same name. The difference is how that card is marketed: mainly through the efforts of various participating community organizations which have agreed to promote this card as a benefit to their members who receive government checks. If a cardholder receives government funds from more than one government agency, all of those funds can be loaded onto a single card. A cardholder can also have their employer load their net wages onto this same card via direct deposit. This eliminates the need for persons receiving government checks to go to check cashing companies that engage in predatory lending practices.

Secondary Card — The Datazoid Secondary Card is like a Companion Card except that the additional cardholder has access to the same source of funds; both cardholders share the same funding account. This type of card is usually purchased for a spouse or significant other.

Teen Card — The Datazoid Teen Card is another type of Companion Card. In this case, the additional card is linked to a separate funding account, and only the person who purchases the card may load or reload the card. Parents can reload a Teen Card either via the Web or using our telephone-based Iteractive Voice Recognition Unit (IVRU) system. The card purchaser can also view the card’s transaction history. This allows parents to monitor their teen’s usage online or by viewing monthly statements posted on a password-protected Web page. Our Teen Card is similar to the VISA® Buxx™ teen card (see www.visabuxx.com/). In this way, parents can work with their teen to review spending habits.

If our Teen Card is ever lost or stolen, the parent/cardholder is not responsible for any unauthorized purchases, making the card safer than cash and providing all of the benefits of a credit card — without the pitfalls of a credit line.

U.S. teens spend, on average, $87 a week on clothes, music, entertainment, and eating out. Some have estimated that teens will spend more than $160 billion this year. Our Teen Card offers a safe way for teens to shop both online and off-line. The card provides teens with money-management experience in a parent-controlled environment. The Datazoid Teen Card also offers the parent and the teen peace of mind, making funds available in case of emergencies, when traveling, or for everyday errands. Instead of sending a child on a trip with a wad of cash for emergencies, parents can replenish a card with money as needed. And our Teen Card has another advantage: an automatic spending limit. When the value loaded onto the card is spent, kids can't spend any more.

Student Card — A variation on the Teen Card, our Student Card can be marketed to parents and students as a quick and convenient way to send cash. Our Student Card offers all of the same benefits of our Teen Card, except that the marketing focus is on college students and their parents.

Money Transfer Card — The Money Transfer Card is a Companion card that allows the primary cardholder to transfer funds to another family member who may be located inside or outside of the country. The primary cardholder purchases a Money Transfer Card for a family member and then sends them the card. The primary cardholder can then periodically transfer funds from their card account to the account of the family member, via the Web or using our convenient phone-based Interactive Voice Recognition Unit (IVRU) system. The family member then withdraws cash in local currency from an authorized ATM. The fees for this transfer of funds are often lower than those offered by companies like Western Union, which utilize a process that does not involve debit cards. And our card-based system is more convenient for the primary cardholder, since the transfer of funds from one account to another can be initiated from the convenience of their home and doesn’t require a visit to a local money transfer office.

Gift Card — Gift Cards have become very popular and are fast replacing paper Gift Certificates. More than $100 billion is spent annually on Gift Certificates in the United States. According to a recent ValueLink annual consumer survey on gift cards 79% of consumers are aware of gift cards and 37% use them.

Recently, personalized Gift Cards became available. Imprinted with the name of the cardholder, these cards include the brand mark of one of the major card associations, which allows the recipient to use the card anywhere the brand is accepted. Old-style Gift Cards can only be used at the Merchant bearing the name of the card. The Datazoid Gift Card is purchased by a family member, friend, or associate and sent directly to the recipient as a gift; Gift Cards can also be shipped in bulk to the gift giver. Cards can even be issued with a unique value, rather than the traditional denominations.

Our Gift Card is similar to our Consumer Spend Card except that a Gift Card cannot be reloaded or renewed after it expires.

A potent marketing tool, the Gift Card can be co-branded with the name of an Affinity Group or Merchant (see Merchant/Retailer Gift Card and Affinity Group Gift Card), further reinforcing the brand name of the co-branding entity. We also offer a variety of slogans and custom card designs to further enhance marketing and branding. We can even include a customized message underneath the name of the cardholder: Happy Anniversary, Congratulations, and so on.

The Gift Card is a type of Consumer Card that cannot be reloaded and, bears the phrase “Gift Card” on its face to help distinguish it from a reloadable Consumer Card.

Datazoid can even limit where the card can be used through Merchant ID codes, and can integrate Gift Cards into loyalty/rewards programs.

For information about a variation on the technique of limiting use to specific merchants, read about the Datazoid Mall Gift Card.

Travel Money Card — This is type of Consumer Card whose target market is the traveler who has previously purchased Traveler’s Checks. Recently, exchanging Traveler’s Checks for local currency has become more difficult. In fact, this exchange can often result in a lower exchange rate than that for cash ($US). Making matters worse, some merchants abroad will no longer accept Traveler’s Checks, as their cost to exchange them for local funds is relatively high.

American Express® has recognized this problem and has recently started marketing a TravelFunds® reloadable debit card. Consumers can purchase the card here in the United States and load it with funds. When traveling abroad, the cardholder can obtain cash from ATM machines that accept the American Express card or can pay for purchases using the card and their signature. This card can also be reloaded if the cardholder finds they need more money than originally anticipated.

Our Travel Money Card is similar to the American Express TravelFunds card except that it bears the brand mark of a major card association. And it can be used anywhere worldwide where the brand is accepted. Cardholders can also withdraw cash from local authorized ATMs in local currency; the associated foreign exchange rate is the wholesale market rate or the government mandated rate in effect one day prior to the date of a particular transaction, plus a small currency exchange fee regulated and charged by the card association.

Our Travel Money Card can be reloaded; however, it has a one-year expiration period and cannot be renewed. By comparison, our other Consumer Cards — which can also be renewed — carry a two-year expiration date.

The Datazoid Digital Money Travel Money Card is distinguished by the phrase “Travel Money” imprinted on the face of the card.

How to Offer a Consumer Program

You can provide the Datazoid SVC Consumer program as a Datazoid Reseller, or as part of our Program for Banks and other Financial Institutions.

Want to Learn More About Our SVC Programs?

For more information about our SVC Programs and Reseller Opportunities, you can contact David Schnepp via our Contact Form, or call him at 310-345-7412.

 



Account Access:
Employers
Marketing Partners
Resellers

Frequently Asked Questions:

What is a Stored Value Card?
How does a payroll card work?
How do I manage my accounts?
Do you provide support?

Datazoid Stored Value Cards are marketed by Datazoid Enterprises, LLC Series B dba Datazoid Financial Services (DFS), a Delaware Series Limited Liability Company. Read more About Us...

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